How We Advertise

• Event Highlights:

  • We create amazing gift baskets and door prizes from vendor-donated items.

  • Guests enter to win these prizes by filling out a simple ballot.

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• Insights from Ballots:

  • The ballots provide us with valuable info:

    • How guests discovered our events.

    • Whether they are new or returning attendees.

    • Contact details for our database.

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• Advertising Strategies:

  • Paid billboards and bus ads in the community

  • Print ads in Look Local magazine (Burlington and West Hamilton distribution + shared to their 6.6K followers on social media + on-line web publication)

  • Paid promotion with Urbanicity (77K followers)

  • Listings and event submissions on multiple local news websites (CHCH, The Spec, Look Local, Kijiji, Brantford Expositor, Brant Beacon, Ancaster News, Inside Halton, and more)

  • Promotion through the Ancaster Fairgrounds event page and social media reach

  • Our email newsletter that goes out to over 8,000 local subscribers

  • And of course, we encourage vendor cross-promotion through their own networks to reach wider audiences.

  • We also post signs around the venue where permitted, but unfortunately, City of Hamilton bylaws prohibit signage on public property — which includes most residential areas and busy intersections — so our ability to post beyond the fairgrounds is quite restricted.

  • We’re always looking for new ways to improve reach and we genuinely welcome ideas. It’s important to us that our vendors feel heard, and we hope this helps clarify the scope of the work we do behind the scenes.

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